Visual Literacy involves understanding reading and writing and communicating effectively through them. The communication of visual literacy is seen throughout advertising and social media. From text messages to Billboards it is everywhere. Things like street signs and parking signs are a form of visual literacy. Visual literacy helps organize our world in ways that we don't even think about. If we didn't have these symbols you would not know when to stop or go while driving. Today people use Visual Tools like Photoshop to manipulate photos and change logo's. Our culture is very much visual. Visual literacy is not just understanding visual signs, but also being able to create them to communicate as well.
This correlates directly to my major; advertising. Without visual literacy there would only be radio ads. Today ads are designed for TV, Billboards, and the internet and visual literacy is crucial to all of these three types of ads! People make careers out of advertising in design; which essentially is being very creative at visual literacy.
The following web page shows photo's that have been manipulated and altered. Click here to see them. I think this is important to see because people might not believe everything that they hear but they are more apt to believe everything that they see and it is important to know that even pictures can be altered. And these pictures can shape or even create a story that isn't even true! This blogger did a great job of finding interesting photos.
Monday, February 8, 2010
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