With the development of technology and games children have become accustom to video games and games on the computer. It is no wonder that these types of technologies are being incorporated into the curriculum in schools. People get bored with lectures and could be more responsive when they are learning and might not even realize it. Outside of the classroom there are all kinds of games that facilitate learning such as Sim City, Oregon Trail, and The Sims. There are some educational programs that parents can purchase such as Jump Start which focus on preparing students for the grade level that they are going to be entering next.
Also there are games on the Internet such as Second Life. Which allow users to create avatars and live out a new life online. This game allows users to explore new worlds and meet other avatars and interact. Some people have even divorced their real life spouses because of connections that they have made on Second Life.
In advertising games are a great way for companies to keep their target market on their website with the possibility of not even realizing that they are being marketed too. Also advertisers are jumping on Second Life and creating worlds and displaying their brands to users of the site. Advergaming as its called by professionals is a unique way to reach consumers and teach them about your product while they have fun playing and interacting online.
Click here to watch a video about advergaming. I selected this video because it is somewhat interactive in nature and is very entertaining. But most importantly it does a great job of getting the point across of what an advergame can do for a business!
Wednesday, April 21, 2010
Week 12: Distance Education
Distance education focuses on the pedagogy and adragogy technology and instructional systems design that aims to deliver education to students who are not physically on site. It is also referred to as distance learning. The concept dates back to 1728 when the University of London offered distance education degrees. Today there are many non-profit and for profit educational programs offering degrees to students through distance learning. Almost 3.2 million US students were taking an online class in the Fall 2005 term. There are five types of Distance Education: Correspondence, Internet, Telecourse, CD-ROM and Mobile Learning.
The advantages of Distance Education are that you can work at your own pace, and continue your education while working or pursuing outside interests. It increases contact to materials that might not be available unless they are offered over the internet. Some of the downsides are costs and security.
Distance educating benefits advertising professionals because the field is always changing. Professionals who work 40 hours or more a week might not be able to make it to a brick and mortor site for class. With the so many advances and changes in communication; distance learning allows for professionals to stay up to date with what is going on in the advertising field.
Click here to view a testimonial from a busy professional about her experience with distance learning. This provides support for what I mentioned earlier about the advertising professionals that might not be able to go to a physical classroom to take courses but are interested in staying competitive in their field. I found the testimonial interesting and enjoyed seeing how much distance learning can impact someones life.
The advantages of Distance Education are that you can work at your own pace, and continue your education while working or pursuing outside interests. It increases contact to materials that might not be available unless they are offered over the internet. Some of the downsides are costs and security.
Distance educating benefits advertising professionals because the field is always changing. Professionals who work 40 hours or more a week might not be able to make it to a brick and mortor site for class. With the so many advances and changes in communication; distance learning allows for professionals to stay up to date with what is going on in the advertising field.
Click here to view a testimonial from a busy professional about her experience with distance learning. This provides support for what I mentioned earlier about the advertising professionals that might not be able to go to a physical classroom to take courses but are interested in staying competitive in their field. I found the testimonial interesting and enjoyed seeing how much distance learning can impact someones life.
Week 11: Open Source Software
Open Source software allows for users to study, change, and improve the source code, through permission in the software license. Open source licenses allow for growth, creativity, free use and the possible improvement of the software. An example of open source software is Mozilla Firefox. However open source programs are not just internet browsers, they can be from a wide variety of programs that are available for free on the internet. The open Source Definition is used by the Open Source Initiative to determine whether or not a software license can be considered open source.
Typically open-source software must comply with the following criteria:
the license must not restrict any party from redistribution, the source code must be able to be viewed and revised, no discrimination against any persons or groups, no discrimination against any fields of endeavor, the license must not be specific to a product or other software, and the license must be technology neutral.
Open source software even benefits advertising professionals because there are a large variety of programs that benefit advertising professionals such as photo and video editing software that is open source. This is a huge benefit because if someone was a free lance creative in advertising they would not have to spend any money to get into the industry. It allows for any one to compete against the big advertising agencies on Madison Ave in New York City. By using the open source software they could even revise or change the code to meet their needs. It allows for more opportunity in the advertising industry!
Click here to see a video of how to use open source video editing software. I chose this video because it shows that any one can use the software and learn from it. It allows for more creativity and for the free use and advancement of video editing.
Typically open-source software must comply with the following criteria:
the license must not restrict any party from redistribution, the source code must be able to be viewed and revised, no discrimination against any persons or groups, no discrimination against any fields of endeavor, the license must not be specific to a product or other software, and the license must be technology neutral.
Open source software even benefits advertising professionals because there are a large variety of programs that benefit advertising professionals such as photo and video editing software that is open source. This is a huge benefit because if someone was a free lance creative in advertising they would not have to spend any money to get into the industry. It allows for any one to compete against the big advertising agencies on Madison Ave in New York City. By using the open source software they could even revise or change the code to meet their needs. It allows for more opportunity in the advertising industry!
Click here to see a video of how to use open source video editing software. I chose this video because it shows that any one can use the software and learn from it. It allows for more creativity and for the free use and advancement of video editing.
Week 10: Learning Styles and Critical Thinking
A learning theory is an attempt to describe how people and animals learn they help us understand how learning occurs there are three philosophical frameworks behaviorism,information processing theory, and constructivism.
Behaviorism is defined as internal processes observable through behaviors. Cause and effect relationship are the focus of the theory. Behavior can be modified through reinforcement and the learner is conditioned.
One way to do this is classical conditioning it is the used by creating relationships through associations. Pavlov overtime trained a dog to salivate by just ringing a bell because he associated it with getting a treat. Other examples include advertising, sales, and a whistle on a sports field.
The second type of conditioning is operant conditioning it uses consequences to control responses.
Behaviorism is essentially what advertising is trying to accomplish. Advertising wants to change buyers habits and grow a large fan base behind a brand. Without understanding how people behave and the necessary requirements to change those behaviors advertising would not be effective. Advertisers use persuasion to show the benefits of products and gain market share. When advertising misses its goals it is clear that the marketers didn't understand the underlying behaviors of their target market.
Click here to see an example from The Office of Pavlov's theory. I chose this to display another example of how classical conditioning works. It is a funny video but does a great job of getting the point across and demonstrating classical conditioning.
Behaviorism is defined as internal processes observable through behaviors. Cause and effect relationship are the focus of the theory. Behavior can be modified through reinforcement and the learner is conditioned.
One way to do this is classical conditioning it is the used by creating relationships through associations. Pavlov overtime trained a dog to salivate by just ringing a bell because he associated it with getting a treat. Other examples include advertising, sales, and a whistle on a sports field.
The second type of conditioning is operant conditioning it uses consequences to control responses.
Behaviorism is essentially what advertising is trying to accomplish. Advertising wants to change buyers habits and grow a large fan base behind a brand. Without understanding how people behave and the necessary requirements to change those behaviors advertising would not be effective. Advertisers use persuasion to show the benefits of products and gain market share. When advertising misses its goals it is clear that the marketers didn't understand the underlying behaviors of their target market.
Click here to see an example from The Office of Pavlov's theory. I chose this to display another example of how classical conditioning works. It is a funny video but does a great job of getting the point across and demonstrating classical conditioning.
Wednesday, March 24, 2010
Week 6: Photoshop
Photoshop created by Adobe is a computer program used to enhance, create and produce images. It uses a layer system to manipulate and create pictures. Users can create images themselves or edit old ones. It offers a wide variety of capabilities from creating fire, a grass like paint stroke, the ability to change the brightness of photographs and much more! It is a complicated program that takes time to learn how to use. Journalists and media companies have been criticized for changing pictures that created and gave off false pretenses. It is used by professionals to create advertisements, t-shirt proofs and create images and logos for other business purposes. Photoshop can be used by everyday people to improve the quality of photos or to add a missing family member in a photo. It can be used in education to create interesting images and allow for the creativity of students to grow.
In advertising Photoshop plays a huge role in creating advertisements for clients. Without Photoshop many of the print ads that people see would be impossible to make. It is so important that it is required to take a class on how to effectively and responsibly use it if you are an Advertising major at the University of Florida. It quickly allows advertising agencies to create spec ads and mock ads for clients. The final product is hopefully a well polished image only made possible by Adobe Photoshop.
Since Photoshop is difficult to learn how to use I have posted a video below detailing basic controls. Hopefully it paints a clearer picture for those of you that might be confused! Enjoy!
In advertising Photoshop plays a huge role in creating advertisements for clients. Without Photoshop many of the print ads that people see would be impossible to make. It is so important that it is required to take a class on how to effectively and responsibly use it if you are an Advertising major at the University of Florida. It quickly allows advertising agencies to create spec ads and mock ads for clients. The final product is hopefully a well polished image only made possible by Adobe Photoshop.
Since Photoshop is difficult to learn how to use I have posted a video below detailing basic controls. Hopefully it paints a clearer picture for those of you that might be confused! Enjoy!
Week 9: Cloud Computing
Cloud computing is a term for anything that involves delivering hosted services over the internet. The name was inspired by the cloud symbol that's often used to represent the Internet in flowcharts and diagrams. A cloud service is elastic a user can have as much or as little of a service as they want at any given time and the service is fully managed by the provider. The goal of cloud computing is to provide easy access to computing resources and IT services. It allows for the sharing of data between two or more parties. Without having to send the updated information back and forth it saves money and time. It allows for people working together to update information in real time and for people all over the world to see their work as it is being updated. It saves space on computers because it is not physically stored on the users computers but on the internet. One of the most popular programs is Google Documents which is a word processing could computing program that allows for the sharing of spreadsheets, word documents and other materials.
In advertising cloud computing really pays off because typically advertising is produced by at least two companies. The advertising agency and the client. Communication back and forth between the two companies is so important. Cloud computing allows for the companies working together on campaigns to share information rapidly and quickly without using valuable space on their computer hard drives. This communication saves time that advertising agencies could not have even thought about years ago.
I have posted a video of Larry Ellison the CEO of Oracle discussing cloud computing. He is a great source because he is trendy and is very successful in the field of technology. Enjoy!
In advertising cloud computing really pays off because typically advertising is produced by at least two companies. The advertising agency and the client. Communication back and forth between the two companies is so important. Cloud computing allows for the companies working together on campaigns to share information rapidly and quickly without using valuable space on their computer hard drives. This communication saves time that advertising agencies could not have even thought about years ago.
I have posted a video of Larry Ellison the CEO of Oracle discussing cloud computing. He is a great source because he is trendy and is very successful in the field of technology. Enjoy!
Week 8: Podcasting
Podcasting is technology that allows listeners to subscribe and listen to digitally recorded audio shows. If you choose to subscribe they are automatically downloaded to your computer by software throughout the day. Consumers can also put them on their MP3 players and take them with them on the go. This new technology allows for an innovative way for people to pick up subscribers and listeners. In schools lectures can be downloaded and put on MP3 players and students can view them while they are traveling. This allows for so much more flexibility and adaptability in education. Apple has introduced enhanced podcasts that allow listeners to see pictures on their iPods. To create a podcast you will need a computer, internet access and a microphone.You use an audio editing program to record your podcast, then upload it in MP3 format to a Web server using an FTP program. Then you create a blog and paste the URL of your MP3 as an entry in your blog. Make sure that you have permission to use content before you mix it into your podcast.
In the field of advertising podcasts can be used to distribute free information about products and services. It can be used to create discussions amongst consumers and answer questions. It is valuable because it is not very expensive and can give a plethora of information for people who are looking for it. It is a unique way to look trendy and have your companies message get out there.
I realized that podcasting might be confusing so I found a credible video to show how to create a podcast. One of the best things about podcasts is that it gives everyone a voice and they are so easy to make. Enjoy!
In the field of advertising podcasts can be used to distribute free information about products and services. It can be used to create discussions amongst consumers and answer questions. It is valuable because it is not very expensive and can give a plethora of information for people who are looking for it. It is a unique way to look trendy and have your companies message get out there.
I realized that podcasting might be confusing so I found a credible video to show how to create a podcast. One of the best things about podcasts is that it gives everyone a voice and they are so easy to make. Enjoy!
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