Photoshop created by Adobe is a computer program used to enhance, create and produce images. It uses a layer system to manipulate and create pictures. Users can create images themselves or edit old ones. It offers a wide variety of capabilities from creating fire, a grass like paint stroke, the ability to change the brightness of photographs and much more! It is a complicated program that takes time to learn how to use. Journalists and media companies have been criticized for changing pictures that created and gave off false pretenses. It is used by professionals to create advertisements, t-shirt proofs and create images and logos for other business purposes. Photoshop can be used by everyday people to improve the quality of photos or to add a missing family member in a photo. It can be used in education to create interesting images and allow for the creativity of students to grow.
In advertising Photoshop plays a huge role in creating advertisements for clients. Without Photoshop many of the print ads that people see would be impossible to make. It is so important that it is required to take a class on how to effectively and responsibly use it if you are an Advertising major at the University of Florida. It quickly allows advertising agencies to create spec ads and mock ads for clients. The final product is hopefully a well polished image only made possible by Adobe Photoshop.
Since Photoshop is difficult to learn how to use I have posted a video below detailing basic controls. Hopefully it paints a clearer picture for those of you that might be confused! Enjoy!
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